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If it is important to your company to reach an economically influential demographic, the horse show presents a unique opportunity. It is family friendly, upscale, and reaches a predominantly female audience of educated decision makers. There are very few other vehicles like it with the same reach.

Equestrian Market Demographics

  • 85% of participants in equine sports are women
  • 66% have a college degree
  • Average income is $185,000
  • 38% have a net worth of $500,000
  • 80% make or influence purchasing decisions at work and home
  • They own at least one home and use multiple home-maintenance related services.
  • They own an average of 3 vehicles

(United States Equestrian Federation)