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If it is important to your company to reach an economically influential demographic, the horse show presents a unique opportunity. It is family friendly, upscale, and reaches a predominantly female audience of educated decision makers. There are very few other vehicles like it with the same reach.
Equestrian Market Demographics
- 85% of participants in equine sports are women
- 66% have a college degree
- Average income is $185,000
- 38% have a net worth of $500,000
- 80% make or influence purchasing decisions at work and home
- They own at least one home and use multiple home-maintenance related services.
- They own an average of 3 vehicles
(United States Equestrian Federation)